Character Count Matters: Writing for Social Media
·4 min read
Every social media platform has different character limits.
Platform Character Limits (2026)
Twitter/X - Posts: 280 characters - Bio: 160 characters
Instagram - Captions: 2,200 characters - Bio: 150 characters
LinkedIn - Posts: 3,000 characters
Optimal Lengths for Engagement
- Twitter: 71-100 characters get most retweets
- Facebook: Posts under 80 characters get 66% more engagement
Check your character count with our free Character Counter.